QUALITATIVE RESEARCH (FOCUS GROUPS)

Stay on top of your competitors! Expand your reach and choose from our wide range of service options: Field Research (CAPI), Phone Surveys (CATI), SMS Surveys, Online Surveys or Retail Audit! 

QUANTITATIVE RESEARCH (SURVEYS)

We can get immediate ideas for the improvement of your products or concepts, determine the product requirements of the end-user as well as the other needs not addressed by your company and its competitors. In addition. Our studies can provide insights on the current position of your competitors in the mind of the customer. 

FIELD WORK is also available for your needs.

Media Monitoring

Survey Options

Global Research & Marketing Services (GRMC) has a complete solution for your CAPI projects, that includes an offline app for data collection integrated with our cloud system. We can manage our interviewers and call center activity in one platform and collect recorded data through VOIP or landline. We create customized SMS Surveys and reach respondents directly on their mobile phones  while providing our clients with real-time feedback. Surveys are branded if needed for device responsive, Online Surveys and distributed via email, social media, client’s website etc. Our CAPI, CATI and CASI capability allow us to capture data directly in the field using our dedicated app for shelf studies, price audit, product monitoring etc. We can assist you with your field work with our trustworthy industry standard quality controls.

Field Work

GRMC’s Field work process of data collection includes using survey methods such as CAPI (face‐to‐face interviews) CASI, Online, IDI’s recruitment, and Interviewing, or observation. We have the required degrees of skilled and trained screeners, field workers, recruiters and administrators to administer the data collection process, execute the task of actual collection of data, and apply the requisite quality control. We pay very close attention to quotas and sampling to meet the client’s specific requests efficiently, timely and accurately. Get a free quote

Objective / Purpose

  • To gain an understanding of underlying reasons and motivations

  • To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research

  • To uncover prevalent trends in thought and opinion

  • To quantify data and generalize results from a sample to the population of interest

  • To measure the incidence of various views and opinions in a chosen sample

  • Sometimesfollowed by qualitative research which is used to exploresome findings further

Competitive Intelligence: We provide data collections services directly from your current and potential consumers. What better way to hear what you are doing right (or wrong) than from the horses’ mouth. Want to know how you stand up to the competition? Let us find out through:

  • Product/Services data collection

  • Market surveys

  • Mystery shopping

 

We can develop market survey based on client needs and collect survey data (online, phone CATI and direct (intercept) options available. Our Computer Assisted Interviews allows us to collect data using Computer Assisted Telephone Interviews CATI, Computer Assisted Personal Interviews CAPI or Com,puter Assisted Self Interviews CASI for confidentiality.

 

Qualitative Research - (Focus Group) is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand. Common data collection methods used in qualitative research are focus groups and in-depth interviews. read more

Quantitative research - is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population. Here we collect data through surveys (online, phone, paper), audits, points of purchase (purchase transactions), and click-streams.

Through the use of these research methods we are able to offer our clients the following services and solutions:

  • Customer satisfaction Surveys

  • Competitive Intelligence (SWOT Analysis)

  • PR & Advertising evaluation feedback

  • Pantry, Trackers, Psychographics

Media Monitoring: Whether in a crisis or not your PR team need to have a pulse on how your company is being perceived in the media. If you are launching a new PR or Communication Campaign and want to assess or test your messaging contact us.

Contact us for a free consultation! We can help you design and implement your market research program.

Perception Analyzer Online is a full-featured online survey platform that reimagined Dialsmith’s offline Perception Analyzer methodology to allow for continuous online feedback to video material. The result is a more engaging and in-depth respondent experience combined with powerful analytic tools such as Moment-to-Moment video overlays and full data export for deeper analysis. With Perception Analyzer® Online, you learn how respondents feel in the moment, not just how they remember things later.

 

Question Type

Perception Analyzer Online supports all kinds of straightforward and logic-based question formats from traditional to unique, including:

 

  • Online Moment-to-Moment video rating

  • Online Moment-to-Moment video rating

  • Standard question types such as discrete/multiple choice, scale, and verbatim

 

In addition, custom elements can be created for nearly anything you can imagine.

Contact us before you launch your next ad campaign or even after we can measure its effectiveness/impact on your target demographic through an online video based realtime quantitative survey.