QUALITATIVE RESEARCH (FOCUS GROUPS)
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Qualitative Research - (Focus Group) is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand. Common data collection methods used in qualitative research are focus groups and in-depth interviews. read more
We use non-traditional facilities to conduct focus groups around the Caribbean region.
Technology now permits us to stream live to our more than two observers while observers can comment online in real time with the moderator.
Video and Audio recordings can be downloaded in different file formats or viewed online.
A full transcript in English can be made available if required by client.
Global Research & Marketing Consultants also conduct online/Virtual Focus Groups, Triads, Dyads or IDI's with respondents from multiple locations. These interviews can be streamed in real time and recorded for review later. Virtual Non-traditional online facilities are developed which allow our observers/client to see participants expressions and communicate with moderator through another portal.
Our team can create screener guides, moderation guide, recruit, moderate, (or contract a moderator, record video and audio provide transcript and a summary or full report.