
REACHING BLACK WOMEN ACROSS MEDIA PLATFORMS
For marketers seeking to reach African-American women, integrated campaigns—inclusive of not only traditional platforms such as...

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Thanks for a super 2017! Our Blog will continue in the new year.

14 Ways Modern Entrepreneurs Can Achieve Business Success
In today’s modern marketplace — crammed with competitors, fickle consumers and e-commerce decisions — it takes more than initiative,...

6 Booming Industries to Watch in 2018
Finding the next hot growth market is not always easy. Sometimes, the outlook for a new product is obvious. Take smartphones, for...

Why it’s good to check the LOI of your online surveys
When you run an online survey it is always useful to check the length of interview, or LOI. That’s because very often it will be lower...

The Best Ways to Use Marketing Research
The uses for market research are vast. However, at Insights In Marketing, we have found that most marketing research projects we...

What is the Difference between a Response Rate and a Completion Rate?
As marketing and public opinion researchers, we throw around terms like response rate and completion rate all the time. If you have been...

8 Qualitative Market Research Methods For Your 2018 Projects
Market Research Blog by Research Rockstar. Market research trends, predictions, analysis by experts Qualitative data is hot! How do I...

Five Reasons Why Market Research Matters (and Five Tips for Using It)
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are...