For marketers seeking to reach African-American women, integrated campaigns—inclusive of not only traditional platforms such as...

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In today’s modern marketplace — crammed with competitors, fickle consumers and e-commerce decisions — it takes more than initiative,...

Finding the next hot growth market is not always easy. Sometimes, the outlook for a new product is obvious. Take smartphones, for...

When you run an online survey it is always useful to check the length of interview, or LOI. That’s because very often it will be lower...

The uses for market research are vast. However, at Insights In Marketing, we have found that most marketing research projects we...

As marketing and public opinion researchers, we throw around terms like response rate and completion rate all the time. If you have been...

Market Research Blog by Research Rockstar. Market research trends, predictions, analysis by experts Qualitative data is hot! How do I...

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are...