Survey Tips (reprinted) The sample size, or number of people you need to complete your survey, depends on two factors – how big is the...

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“Honestly, I sometimes truly wish that ‘tools’ such as the iPhone (or any smartphone), laptops, iPads, tablets, etc. hadn’t been...

Barriers to a single customer view A single customer view can be challenging to create in today’s business environment. First, most...

Introduction As organizations fight for a greater percentage of market share, businesses are looking to generate greater loyalty and...

In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and...

How to segment a market A step-by-step guide on how to construct market segments is provided below. However, there are a number of...