
Sample size: How many people should take the survey?
Survey Tips (reprinted) The sample size, or number of people you need to complete your survey, depends on two factors – how big is the...

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Disadvantages of Social Networking: Surprising Insights from Teens
“Honestly, I sometimes truly wish that ‘tools’ such as the iPhone (or any smartphone), laptops, iPads, tablets, etc. hadn’t been...

Realize a Single Customer View | Part 2
Barriers to a single customer view A single customer view can be challenging to create in today’s business environment. First, most...

Realize a Single Customer View | Part 1
Introduction As organizations fight for a greater percentage of market share, businesses are looking to generate greater loyalty and...

The Arrival of Generation Z: Four Insights into Their Buying Habits
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and...

A Step-by-step Guide to Segmenting a Market
How to segment a market A step-by-step guide on how to construct market segments is provided below. However, there are a number of...