Thanks for a super 2017!  Our Blog will continue in the new year.

December 21, 2017

In today’s modern marketplace — crammed with competitors, fickle consumers and e-commerce decisions — it takes more than initiative, drive and passion to achieve success with a new business. Entrepreneurs need to be more conscious of the market, as well as aware of wha...

December 19, 2017

Finding the next hot growth market is not always easy. Sometimes, the outlook for a new product is obvious. Take smartphones, for example. Other times, disruptive forces bring about sudden and unpredicted changes. For example, not until after news broke that Amazon acq...

December 15, 2017

When you run an online survey it is always useful to check the length of interview, or LOI. That’s because very often it will be lower than you expected. This is particularly likely if you are using a panel for sample, rather than a customer database for example. If yo...

December 12, 2017

The uses for market research are vast. However, at Insights In Marketing, we have found that most marketing research projects we encounter have the following five critical marketing objectives.

1. Optimize brand strategy and positioning

Every marketer’s objective is to...

December 8, 2017

As marketing and public opinion researchers, we throw around terms like response rate and completion rate all the time. If you have been in the online surveying business, you have probably heard both used frequently in articles and research reports and know that the hi...

Market Research Blog by Research Rockstar. Market research trends, predictions, analysis by experts

Qualitative data is hot!

How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses.  And the topic...

December 1, 2017

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to

shave timelines, do "internal" research, and lose...

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